(Originally posted in Isobar's blog)
Twitter recently went through a little work, a nip a tuck, and a new design. The “New Twitter”, unveiled to select users, keeps users on the same page, provides streamed media and images, and also provides mini snapshots of the users submitting the tweets. The addition of the streamed media is thought to be an extension of Twitter Media released earlier this summer. Twitter has partnered with with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
Mashable refers to this huge change as the “Facebookification of Twtter” since it seems to be moving to the Facebook model. Allowing users to view media on the site, Twitter is no longer the information broadcaster, but now another time waster. Could Twitter be jealous of all the time Facebook users are spending stalking old boyfriends?
The redesign offers many key advantages since it keeps users on the page and promotes scannability, and increases time on site. But, The Post’s Rob Pegoraro points out that the redesign still fails to show what pages are behind the shortened hyperlinks. A better solution would have been for Twitter to add a hover state with a thumbnail of the website or the original URL so users are not thrown aimlessly off the site to a mystery site.
The new Twitter streamlines the design and interactions of the Twitter iPad app, making it more of unified experienced throughout all Twitter’s mediums. The new model could also open the door to advertising opportunities on the site, perhaps within the video players, captions, and the additional side panel real-estate. With the new and sexy Twitter, the external sites including Tweetdeck could see a decrease in usage.
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